Prenetics Halts Bitcoin Strategy to Focus on

Prenetics (NASDAQ: PRE), the health and nutrition company co-founded by David Beckham, has decided to end its Bitcoin strategy to focus on its rapidly growing nutritional brand, IM8. The company announced this shift on Tuesday, confirming the suspension of its daily Bitcoin acquisitions, which it had begun in June 2025.

Prenetics Shifts from Bitcoin Strategy to Focus on IM8 Nutrition Brand

Trying to scale its IM8 brand, Prenetics has halted its Bitcoin treasury purchasing program as of December 4. The move to stop Bitcoin purchases follows a sequence of daily purchases that started earlier in the year and were to be used to accumulate a huge Bitcoin reserve. Rather, Prenetics will direct its resources to the expansion of IM8, a brand of nutritional supplements that will be positioned to substitute several individual products with one daily supplement.

IM8 has demonstrated impressive growth, achieving over $100 million in recurring revenues annually in less than 11 months since its launch, which reflects the brand’s potential in the competitive health and wellness market.

Bitcoin Strategy Results in Unrealized Loss for Prenetics

In June 2025, Prenetics first rolled out its Bitcoin reserve plan by investing $20 million in the strategy, which involved purchasing approximately 187 Bitcoin at an average price of $106,712.15 per coin. Nonetheless, since Bitcoin is currently trading at $88,470 at the time of writing, this has cost the company an unrealized loss of some 17%, equating to about $3.4 million. Despite this, Prenetics has chosen to hold on to its current 510 BTC and over $70 million in cash and cash equivalents on its balance sheet.

Although the company will not be acquiring more Bitcoin, it will not be selling the Bitcoin it currently owns as part of its long-term strategy, balancing risk with the emphasis on scaling the IM8 brand.

Prenetics Refocuses on Growth Amid Bitcoin Market Volatility

The decision to shift away from its Bitcoin strategy and prioritize IM8 reflects Prenetics’ commitment to its consumer health strategy. The nutritional supplement market is on the rise, and there is a growing demand for all-in-one products such as IM8, which is being promoted as a more convenient substitute for traditional vitamins and nutritional products.

The move by Prenetics to suspend its Bitcoin buying strategy is different from other businesses, including MicroStrategy, which still maintains significant Bitcoin holdings as a business model. The corporate Bitcoin treasury strategy has been largely dominated by MicroStrategy, which is headed by CEO Michael Saylor. The company has accumulated more than 670,000 Bitcoin as its long-term belief in the potential of the cryptocurrency despite market volatility.

Prenetics Stock Moves Amid Strategy Change

After the news, Prenetics shares hit a low point with a 3.32% fall in Nasdaq trading on Tuesday. Nonetheless, the company has experienced an impressive increase in its stock price, rising by almost 170% over the year, according to Google Finance. Although this strategy has changed, the scaling IM8 focus of the company is in line with its overall objective of creating a leading position in the health and wellness market.

Chart 1: PRE-NASDAQ, December 30, 2025. Source: TradingView

Final Thoughts

Prenetics’ decision to refocus on its IM8 nutrition brand while halting its Bitcoin strategy marks a significant pivot for the company. With IM8 surpassing $100 million in annualized recurring revenue, the company aims to capitalize on the growing demand for all-in-one health solutions. By maintaining its Bitcoin position, Prenetics balances its risk exposure while prioritizing long-term growth in the consumer health market.

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Disclaimer: This article is for informational purposes only and does not constitute financial advice. Cryptocurrency investments are highly volatile and risky. Always conduct your own research and consult with a qualified financial advisor before making any investment decisions.

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