Trump Media Aims to Raise $3 Billion for Major Cryptocurrency Push

In a bold move aligning with the current U.S. administration’s strong support for digital assets, the Trump family’s media venture, Trump Media & Technology Group (TMTG), is reportedly preparing to raise $3 billion to invest in cryptocurrencies, including bitcoin.

TMTG, the parent company of the social platform Truth Social, plans to secure $2 billion through equity financing and another $1 billion via a convertible bond, according to sources familiar with the initiative. The fundraising strategy mirrors that of major players like MicroStrategy, which has famously leveraged equity and debt to accumulate vast bitcoin holdings.

This announcement may coincide with a major crypto investor conference in Las Vegas this week. High-profile figures including Vice President JD Vance, Donald Trump Jr., Eric Trump, and the administration’s so-called “crypto czar” David Sacks are expected to participate in the event.

Insiders say the scale of the fundraising has grown in recent weeks due to increasing investor interest. However, specific details, including the offering’s size and structure, remain subject to change.

In response to inquiries, TMTG offered a sharp rebuke of media coverage, claiming, “Apparently the Financial Times has dumb writers listening to even dumber sources,” without providing further comment. Requests for responses from Donald Trump Jr. and the White House went unanswered.

This ambitious capital raise is the latest sign of the Trump family’s growing involvement in digital assets. The president has previously stated his vision to establish the U.S. as the “crypto capital of the world,” a stance that has sparked scrutiny over potential conflicts of interest.

The crypto market has seen a resurgence, with bitcoin recently breaking past the $109,000 mark, driving momentum for large-scale investments. TMTG plans to follow this trend by launching a cryptocurrency-focused exchange-traded fund (ETF) and has already dipped into the sector with products like NFT trading cards, memecoins, and equity in ventures such as American Bitcoin and World Liberty Financial.

TMTG’s secondary offering is expected to proceed on an “at-the-market” basis, meaning shares will be sold near their last trading value. As of Friday’s close, shares were priced at $25.72, giving the company a market capitalization of nearly $6 billion.

Brokerage firms including ClearStreet and BTIG are likely to serve as underwriters for the deal, according to individuals involved in the process.

Following his re-election last year, former President Trump transferred his 53% stake in TMTG—valued at around $3 billion—to a revocable trust managed by his son, Donald Trump Jr., who holds full control over its investments and voting decisions.

The move comes amid a broader wave of crypto-related deal-making. For example, Twenty One Capital, a bitcoin-focused vehicle backed by Tether and SoftBank, was recently created through a $3.6 billion deal involving a blank-check firm led by Brandon Lutnick, son of Commerce Secretary Howard Lutnick. Meanwhile, Ripple acquired Hidden Road, a crypto prime brokerage, for $1.25 billion—a sign that institutional players are gearing up for deeper involvement in digital assets under the Trump-led administration.

Industry insiders predict that this is only the beginning of a new surge in crypto-focused investments, especially involving special purpose acquisition companies (SPACs).