Trump Media will get into the prediction markets business

Trump Media & Technology Group (TMTG) will get into the prediction markets business, marking a major expansion beyond social media and streaming. The move opens a new revenue path for the company and reaches an international audience of users interested in real-world event trading.

TMTG announced that its platform Truth Social will become the first publicly traded social network to offer prediction-markets tools. The “Truth Predict” product will launch via a partnership with Crypto.com (Derivatives North America (CDNA), a regulated exchange and clearing house).

How the prediction markets business will work

Users on Truth Social will be able to participate in contracts tied to elections, commodity prices, sports events, inflation data and other major global outcomes. The company says prices will update in real time.

TMTG said it will integrate its own reward system from Truth Social and Truth+ platforms. Users earn “Truth gems” for engagement which can be converted into CRO tokens to buy prediction contracts through the new offering.

The launch of this prediction markets business aims to tap into a growing trend of alternative finance platforms and social engagement models. Analysts note that event-based trading has gained visibility since recent U.S. elections. 

Global reach and competition

TMTG’s entry into the prediction markets business comes as competitors such as Kalshi and Polymarket already offer event-contract platforms. But TMTG’s brand and social-media reach may give it an advantage in attracting both casual and international users.

While the initial rollout will be in the U.S., TMTG plans a global expansion once regulatory frameworks allow. That means users in Europe, Asia and other regions may soon access the prediction markets business through Truth Predict.

Regulatory and business risks

Despite the growth potential, the prediction markets businesses faces regulatory and compliance risks. In many jurisdictions, real-money trading on event outcomes falls under gambling or derivatives laws. TMTG must navigate U.S. regulatory frameworks and standards for event contracts.

Additionally, the company’s financial disclosures mention positive operating cash flow and more than $3 billion in financial assets, but success of the prediction markets business will depend on user adoption and sustained engagement. 

Why this matters?

The emergence of a mainstream social media platform offering prediction-based trading signals a shift in how public opinion, social engagement and finance converge. The prediction markets business blends social media users’ interest in outcomes with the ability to engage in market-style trades.

That could reshape how global consumers engage with political, economic and entertainment events. As TMTG’s entry shows, the prediction markets business is no longer niche, it is becoming part of larger digital-economy models.

Want to stay ahead of the latest innovations in decentralized finance? Explore the top DeFi trends transforming crypto in 2025 for expert insights and game-changing projects.

Disclaimer:
This article is for informational purposes only. It does not constitute financial, investment or legal advice. Participation in prediction markets involves risk and may be subject to regulatory restrictions in your jurisdiction. Readers should conduct their own research and consult a qualified advisor before engaging with any trading platform or product.

Get the news in a Jist. Follow Cryptojist on X and Telegram for real time updates!