Trump Media company filled two fresh ETF applications with the SEC, and this time they’re going all in on Bitcoin, Ethereum, and a lesser-known token called Cronos.
The filings landed Friday through Truth Social Funds, the investment arm of Trump Media & Technology Group. The firm is looking to list a Bitcoin and Ethereum ETF, as well as a fund tracking the native token of the Cronos blockchain developed by Crypto.com.
What’s Actually in These Funds
The first product is called the Truth Social Bitcoin and Ether ETF. Pretty straightforward name. The fund would allocate roughly 60% of its assets to Bitcoin and 40% to Ethereum. But here’s where it gets interesting: this isn’t just about holding crypto. The fund plans to capture staking rewards from Ethereum, which means investors could earn yield on top of any price gains.
The second filing targets Cronos, or CRO for short. The Truth Social Cronos Yield Maximizer ETF focuses entirely on this token, which powers Crypto.com’s blockchain network. The fund is designed to track the performance of Cronos plus the yield generated from staking CRO.
Both funds come with a 0.95% management fee. That’s higher than your typical index fund but lower than some actively managed alternatives.
The Crypto.com Connection Runs Deep
Crypto.com isn’t just providing services here. They’re essentially embedded in the entire operation. Crypto.com is expected to provide custody, liquidity, and staking services if regulators approve the products.
This partnership goes back months. Trump Media partnered with Crypto.com on a number of ventures, including a prediction market and CRO token treasury. Last September, the two companies struck a deal where Trump Media grabbed about 684.4 million CRO tokens worth around $105 million through a mix of stock and cash.
The relationship makes sense when you consider that both companies are betting big on regulatory-approved crypto products reaching mainstream investors.
Not Their First Rodeo with Crypto ETFs
Trump Media has been chasing crypto ETF approval for a while now. Truth Social first signaled its crypto ambitions in June 2025, when it filed an S-1 registration statement for a spot bitcoin ETF under the same brand. That was followed by a Blue Chip Digital Asset ETF filing in July targeting major tokens like Bitcoin, Ethereum, Solana, XRP, and Cronos.
None of those products has launched yet. The SEC delayed deciding on a number of proposals, including Truth Social’s suite of funds, in August.
They keep filing, which shows they’re serious. But it also shows how hard the SEC makes it to launch anything beyond basic Bitcoin or Ethereum funds. Products with staking features or smaller tokens? The regulator tends to pump the brakes hard.
Timing Looks Questionable Given Market Conditions
The crypto ETF market is currently bleeding money. Spot Bitcoin ETFs have seen four consecutive weeks of net outflows, with the latest weekly figure showing $360 million in withdrawals.
January and early February saw some brutal days. Outflows hit $817.87 million on January 29, $509.70 million on January 30, and $544.94 million on February 4. Even the positive days were smaller, with inflows like $561.89 million on February 2 barely offsetting the losses.
So why file now? Either Trump Media sees an opportunity others are missing, or they’re playing a longer game where current market sentiment doesn’t matter much.
The Political Angle Nobody’s Ignoring
President Trump controls a big piece of Trump Media & Technology Group. President Trump has struggled politically with his personal business ties to the crypto sector.
That makes things complicated. A crypto-friendly president might help grease the wheels at the SEC. But it also means every move gets picked apart by people looking for conflicts.
The company seems aware of this. They’ve branded these products around “America First” and “American Exceptionalism” themes, clearly trying to align crypto investing with patriotic messaging.
What’s Next?
The SEC now has to review both filings. There’s no set timeline, but based on past patterns, expect months rather than weeks. The regulator will likely dig deep into the staking mechanisms, custody arrangements, and whether retail investors truly understand what they’re buying.
If approved, these ETFs would trade on NYSE Arca through Crypto.com’s broker-dealer, Foris Capital US LLC. Yorkville America Equities would handle the investment management side.
The bigger question is whether there’s actual demand. Institutional investors have been pulling money out of crypto ETFs for weeks. Retail investors might be more interested, especially if they see the Trump brand as credible in this space.
Trump Media keeps pushing deeper into crypto territory. The ETF filings, the CRO treasury, and the planned rewards token for shareholders. At some point, you stop calling this a media company and start calling it something else entirely.
Getting there requires two things they don’t control: SEC approval and investor interest. We’ll see if either materializes.
What cryptocurrencies will the Trump Media Bitcoin ETF hold?
The fund splits assets between Bitcoin (60%) and Ethereum (40%). The Ethereum portion generates staking rewards, which get passed to investors.
When will these crypto ETFs be available for trading?
No date’s been set. The SEC reviews these filings first, and that usually drags on for months. Sometimes they say yes, sometimes no.
What makes the Cronos ETF different from regular Bitcoin funds?
It only holds CRO tokens from Crypto.com’s blockchain. Returns come from both price changes and staking yield, not just buying and holding.
How much will it cost to invest in these funds?
You’ll pay 0.95% yearly in management fees. That’s more than a basic index fund but less than some crypto hedge funds charge.
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